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Guide: Drive holiday sales 🎄
Use Case Guide: Driving holiday sales with Kahani 🎄
Pro-Tip💡
Combine your go-to sales channel campaigns (i.e. SMS, email,Social) and Kahani stories to create a powerful one-two engagement punch 👊 - increasing holiday campaign efficacy and driving potential customers to the right offer/products faster.
Last year (2021), Shopify stores saw more mobile purchases than desktop purchases across all of BFCM for the third year in a row. This year (2022), your holiday sales strategy needs to have a mobile conversion strategy.
Use the power of Kahani stories on your site to deliver a unique experience this holiday season and drive more sales. We created this quick holiday calendar to help you stay on top of key dates to consider making story updates ahead of.
Use Case #1 - Excite 🤩
Excite potential customers in many ways leading up to the holidays, regardless of when you start planning. Drumming up anticipation for your sale or holiday specials on site, in a mobile friendly manner, can lead to more conversions. Use Kahani stories on high traffic pages to tease whats coming to hook visitors and leave them wanting to stay tuned (and coming back).
Story Ideas
Recommended Pages
Homepage, Collection pages, Landing pages
Use Case #2 - Promote🪧
The holiday season is a huge opportunity to generate excitement (and revenue) for any new products you’re launching, or ones you know customers love already. Kahani stories are uniquely positioned to show your customers the latest and greatest products on their mobile device so consider featuring stories that bring your best products forward in just a single tap.
Story Ideas
Recommended Pages
Homepage, Collection pages, Landing pages
Use Case #3 - Offer 🏷️
Your customers have a lot of options to choose from with amazing sales throughout the holiday season, it’s important to give them a good reason to prioritize your offers. A great way to do this is by creating a sense of urgency around your deals and using Kahani to spotlight them right when a visitor hits a page. Consider using Kahani to educate and amplify any offers you intend to launch on your site this holiday season.
Story Ideas
BFCM/Xmas Discounts
Recommended Pages
Homepage, Collection pages, Landing pages, Product Pages
Use Case #4 - Gift 🎁
The holidays are a busy time of year. Make the season a little easier for uncertain gift-givers with Kahani gift guides highlighting your most popular items and services. Create multiple Kahani Stories for different categories of gifts, targeted engaging your gift givers.
Story Ideas
Recommended Pages
Homepage, Collection pages, Landing pages, Product Pages